Shrink big phone videos to an Instagram-friendly size. Choose a quality, see the estimated file size, export an H.264 MP4.
No. The file is decoded and re-encoded by your browser using WebCodecs. There's no server involved — you can disconnect from the internet after the page loads.
“Balanced” at 1080p and 30 fps is a good default for Reels. Instagram recompresses everything you upload, so a very high bitrate rarely helps.
Recent Chrome, Edge and Safari. Firefox works where WebCodecs video encoding is available.